137 Inside the NBA G League with Motor City Cruise President China Jude

Dr. China Jude has built one of the most accomplished leadership careers in sports, with executive roles spanning collegiate athletics, the NFL, USA Volleyball, and now the NBA G League. As President of Business Operations for the Motor City Cruise, the Detroit Pistons' G League affiliate, she leads the organization's business strategy, revenue growth, corporate partnerships, ticket sales, fan engagement, and community impact. Her mission is to grow the Cruise brand, deepen its connection with the Detroit community, and create a best-in-class experience for fans and partners alike.In this episode of the Sports Business Leaders Podcast, China shares lessons from more than two decades in sports leadership, discussing how organizations build strong cultures, why community engagement is a competitive advantage, and how business leaders can drive sustainable growth on and off the court. She also offers practical advice for entrepreneurs and companies looking to partner with professional sports organizations, explaining what teams value most when building long-term business relationships.