137. Marketing is More Than Just New Patients with Evan Lazarus of Simple Impact Media

Evan Lazarus is back on the podcast! In this episode, Steve Jensen sits down with the CEO and founder of Simple Impact Media to discuss what it really takes to grow a dental practice through marketing. Evan brings a unique perspective to dental marketing, combining his background as a former COO of a hedge fund with his data-driven approach to practice growth.Listen in to hear about:What makes the ideal marketing clientWhy focusing solely on new patient acquisition is a mistakeThe importance of understanding key metrics like annual patient value, conversion rates, and diagnostic percentagesHow to develop a comprehensive growth strategy rather than just implementing isolated tacticsRealistic expectations for marketing investment based on practice goalsThe critical factors that determine whether a practice is ready to benefit from marketing spendHow to approach marketing as an ongoing strategy rather than a quick fix…and so much more!Connect with Evan at www.simpleimpactmedia.com. See a demo of DI and get a $50 gift card: https://get.dentalintel.net/podcast.