#137 Miranda Chapman on Marketing, Placemaking, AI & Pride in Medway | Cherrywood Podcast

Welcome to the Cherrywood Podcast with Simon and Rachel from Cherrywood Productions.In this episode, we chat with Miranda Chapman, CEO of Pillory Barn, about marketing, branding, placemaking, inward investment, public sector communications, AI in creative work, and why people still matter more than ever in business.Miranda shares her journey from News International and the Kent Messenger Group to helping lead a successful UK marketing agency working across public sector, regeneration, inward investment, arts, culture, and community projects. We also talk about collaboration, creativity, local pride, Pride in Medway, and what it really takes to build a business in a tough economy.If you enjoy honest conversations about business, creativity, local communities, media, marketing and entrepreneurship, make sure you like, share and subscribe.Guest: Miranda ChapmanCompany: Pillory BarnCherrywood ProductionsAward-winning video production, photography and podcast content from Kent.Cherrywood Podcast, weddings, commercial video, photography and more.Sponsor links featured in this episode:Snugdubs Camper Van Hire – snugdubs.co.ukDe Medici Associates – demediciassociates.comRight at Home Medway – rightathome.co.uk/medwayClearwater Kent – clearwaterkent.co.ukJames Howard PT – jameshowardpt.co.ukBaseball Outlet – baseballoutlet.co.ukClub Awesome – clubawesome.co.ukHindsight Directory – hindsightdirectory.co.ukConnects by Tech – connectbytech.co.ukNu Digital – nu-digital.co.uk / nudigitalera.co.ukBond Carpentry – 07738732931#CherrywoodPodcast #MarketingPodcast #KentBusinessTimestamps0:00 Welcome to the Cherrywood Podcast0:10 Meet Miranda Chapman of Pillory Barn0:47 How Pillory Barn began1:46 From Kent Messenger to agency life3:02 Launching local newspapers and creative campaigns5:29 Sponsor break7:04 Winning early clients and building trust10:54 Where creativity comes from13:24 AI in marketing, video and creative work15:18 Why people still matter in business16:52 Fake images, AI and trusting what we see19:44 Why clients buy people22:17 Family, careers and social media25:15 Public sector clients, placemaking and regeneration27:44 Creative Southeast, arts and culture projects28:47 Mental health, charities and community work29:25 Miranda’s early life and military background35:20 Starting out at News International37:19 First major job in London41:39 London in the 80s, strikes and major events44:58 Career growth, Page 3 era and media culture50:05 Commuting, London life and work ethic54:13 Manufacturing, defence sector and engineering56:29 Business lessons from major media organisations58:42 Favourite type of project: placemaking1:00:43 Handling criticism and negativity in place marketing1:04:48 Advice for people entering the creative industry1:06:06 Why collaboration matters more than ever1:08:07 Young people, colleges and creative careers1:10:05 Working together on Pride in Medway1:15:28 Why Pride in Medway matters1:19:41 Random questions1:22:25 Miranda’s final thoughts on business and her team1:25:48 Outro1:26:18 Final sponsor messagesWelcome to Cherrywood Podcast, your source for inspiring conversations and compelling stories. Join us as we dive into the journeys of remarkable individuals from various fields, offering insights into personal growth, entrepreneurship, creativity, and more. Subscribe for positivity, authenticity, and engaging discussions.Contact:📧 Email: [email protected]📞 Phone: 07857 283 005🌐 Website: www.cherrypro.co.uk📱 Facebook: www.facebook.com/cherrywoodproductions📸 Instagram: @cherrywoodproGuests Song Choices playlist: https://open.spotify.com/playlist/3YxsMkrJLbFQSjeRKfzcCQ?si=21a21d1ef9534479Disclaimer: Views expressed by guests on Cherrywood Podcast are their own and do not necessarily reflect the views of the podcast hosts or producers.