#137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue

from Product Fields · host Sander Dur, Ryan Brook, Jim Sammons, and Rich Visotcky

"Origin stories create die-hard fans. Once your story and your product are inseparable, you win."In this powerful episode of Mastering Agility, Jim and Sander sit down with storytelling strategist Osita Ifezue to explore how strategic storytelling can reshape the way agile teams operate, connect with customers, and innovate beyond the status quo. Recorded at ScanAgile 2025, Osita shares how organizations like LEGO, Apple, Nike, and IKEA use storytelling to drive customer loyalty, enhance internal alignment, and navigate change.Connect with Osita: (31) Osita Ifezue | LinkedInCheck out Think About It! With Osita Ifezue Podcast: https://open.spotify.com/show/2idqtZvGCMswcqIPvQMDCa?si=oQhfzXDkRFCYRDtW16PkUgCheck out our sponsor:www.xebia.comwww.wiserbees.comwww.masteringagility.orgHosted on Ausha. See ausha.co/privacy-policy for more information.

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This episode is 39 minutes long.

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This episode was published on July 24, 2025.

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