137. Zrób TO, aby prześwietlić konkurencję - 9 obszarów analizy otoczenia branżowego

from Skuteczny marketing | Wojciech Bizub · host Wojciech Bizub

„Nie patrz na innych”. Skup się tylko na sobie”. To naiwne rady, które możesz usłyszeć na wielu szkoleniach. Okazuje się, że podążanie za nimi może przynieść więcej szkody niż pożytku. Znajomość rynku i konkurencji to podstawa działań, ponieważ klient zazwyczaj porównuje alternatywne możliwości. W tym wyścigu trzeba wypaść na mądrzejszego, fajniejszego lub bezpieczniejszego od konkurentów. Jak przeanalizować działania konkurencji, aby mieć z tego usystematyzowane wnioski opowiadam w tym odcinku. Swoją drogą... Czy wiesz, że jestem autorem książki? Swój egzemplarz #OdczarujMarketing zamówisz na: http://odczarujmarketing.pl 

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137. Zrób TO, aby prześwietlić konkurencję - 9 obszarów analizy otoczenia branżowego

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This episode is 22 minutes long.

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This episode was published on November 15, 2022.

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