138: 12 Months Without Social Media

In this episode, I’m sharing why I decided to quit social media—and how it’s been an absolute game-changer for my productivity, creativity, and joy. Now, don’t get me wrong, social media can be useful for businesses when it’s used strategically, but I reckon it shouldn’t take up more than 5-10% of your work time. I also talk about how to choose platforms that feel good for you and actually connect with your audience—no more forcing yourself to do stuff that feels like a chore. I walk you through the basics of a smart social media strategy: set clear goals, create content that matters, and track what’s working. But here’s the real truth bomb: your email list is where the magic happens. You own that list, unlike social media followers, so use it to convert your audience into loyal customers. I also share how I set boundaries, deal with trolls, and explore other ways to market without relying on social media at all. It’s time to get intentional, reclaim your time, and make space for what really matters! The breakdown: Leonie Dawson's Reflections on Quitting Social Media Quitting social media The Dangers of Social Media Marketing Effects of social media on mental health Impact of quitting social media on business Leonie's Business Success and Team Size The Impact of Quitting Social Media on Business and Well-being Marketing Without Social Media program Show notes here.