138: A Business Strategy Pep Talk with Jackie Murphy

If you are a yoga teacher trying to make anything close to a full time income with your work, then you are an entrepreneur. Many of us resist that truth, or we at least resist some of the work that is associated with being a small business owner. That is why today I'm so excited to introduce you to Jackie Murphy. She is here to give us all a business strategy pep talk! Jackie Murphy (she/her) is the host of the Studio CEO podcast and helps yoga teachers become profitable CEOs by offering them the most effective marketing, sales, and business foundation strategy in the industry. Using her 10 years of experience teaching, opening studios, and leading teacher trainings, Jackie is changing the $115B yoga industry by putting more money in the hands of the people who actually teach yoga. In this episode, you'll hear: the differences between thinking like an employee and thinking like a CEO how to change the way you are working to make a more sustainable living what helps students show up to class consistently  integrating the philosophy of yoga into ethical and profitable business and what that looks like in action how to understand the tension of teaching a spiritual and healing practice inside of late stage capitalism  the best way to think about selling the importance of having a clear niche and how to do it effectively  Learn More From Jackie: The Yoga Boss Group Follow Jackie on Instagram Like Jackie on Facebook OfferingTree is a proud sponsor of this episode and I am honored to be an affiliate.  Visit OfferingTree at www.offeringtree.com/mentor and you'll get 50% off your first three months (or 15% off any annual plan).   OfferingTree supports me with each sign-up and I'm proud to be supported by a public benefit company whose mission is to further wellness access and education for everyone.