138. Building a Sun Positive Brand: Jessica Mortarotti

Jessica Mortarotti is an entrepreneur with a knack for identifying market trends and a track record of successfully launching startup businesses. She founded & developed a farm-to-table ice cream company called Carmela Ice Cream in 2007, when she rightfully predicted the rise of specialty ice cream. Carmela Ice Cream is considered one of the top ice creams in the nation and has won numerous awards and accolades.  Jessica’s ability to identify emerging trends, create strong, impactful brands, and her business experience have led her to her newest endeavor, SUN LOVE. Her sun-positive brand is venturing into the untapped niche within the 160 billion dollar skincare industry, and she is turning up the volume on pre- and post-sun exposure care.  Jessica has been a guest lecturer, panelist, and interviewee countless times, sharing her expertise around her various ventures. She has been featured in a “trailblazers” event for female entrepreneurs by Voyage Magazine, and is currently the co-host of an entrepreneurial-focused podcast, Story of a Startup. In today’s episode, Nada sits down with Jessica to talk about the launch of her new skincare line, Sun Love. With two previous business ventures under her belt, Jessica tackled this third idea with a new partner and a new business model; one that shifted her away from storefronts and franchises and into the more scalable world of direct sales. The two discuss the importance of forming a strong overall vision while maintaining a light grasp on product ideas. And Jessica shares practical steps for new entrepreneurs to take when the creative juices are flowing and a fresh idea strikes! For more information on Sun Love products, visit their website. And be sure to check out Jessica’s podcast, Story of a Startup. Follow on Instagram: @sunloveskincare, @carmelaicecream, @jessicamortarotti. Please follow us at @thisislibertyroad on Instagram; we want to share and connect with you and hear your thoughts and comments. Please rate and review this podcast. It helps to know if these conversations inspire and equip you to consider your possibilities and lean into your future with intention.