#138 Data Science & AI in the Gaming Industry

When we think about video games like Call of Duty, Fifa, or Fortnite, our minds often turn to creative artists, software developers, designers, and producers. These are the people who make our favorite games a reality. But behind the scenes, data & AI actively shape our experience with our favorite video games. From the quality of video games, the accessibility of maps and worlds, even the go to market, data & AI play an impactul role in making or breaking the success of a video game.Marie de Léséleuc is an accomplished game industry professional with over a decade of experience. Marie started her career as a data analyst, and has since risen through the ranks to a data leader in the gaming industry. She's worked at companies such as Ubisoft, Warner Brothers, and most recently at Eidos, the company most well known for games such as Guardians of the Galaxy and Tomb Raider.Throughout the episode, we discuss how data science can be used in gaming, the unique challenges data teams face in gaming from really low data volumes to massive changes to production schedules and game vision. We also spoke about the difference between "AI" as we know it in data science, and AI in gaming, which informs how NPCs behave in a video game world—and a lot more.