#138 - From Layoff to Leap of Faith • Melanie Hinton

In this episode of Referrals Done Right, Scott sits down with Melanie Hinton, co-founder of Elevanti Solutions, for a conversation centered around relationships, strategic problem solving, and building businesses through community. Melanie shares how losing her job during the wave of layoffs in the Washington, D.C. area ultimately became the catalyst for launching her own consultancy alongside her business partner. Rather than focusing solely on marketing tactics, Elevanti approaches businesses by identifying “lead leaks,” strengthening reputation and communication strategies and helping clients solve the real problems holding them back from growthThroughout the episode, Scott and Melanie dive into the power of collaboration over competition, the importance of intentional relationship building, and why personalization matters more than ever in today’s AI driven world. Melanie also shares the inspiration behind PERC, a free virtual networking community designed to bring together entrepreneurs, consultants, and small business owners from all over the world. This episode is packed with practical insight on referrals, partnerships, leadership and creating meaningful human connection in a digital age.We Dive Into:• Why most businesses do not have a lead generation problem but a “lead leak” problem• The importance of building relationships with an abundance mindset• How personalization and authenticity help businesses stand out in an AI driven world• Why strong business partnerships require complementary strengths and honest communication• How intentional networking communities can create long term opportunities and growth---Episode Markers:(0:00) - Show Start & Introduction---Melanie Hinton's Links:Website - https://www.elevantisolutions.comLinkedin - https://www.linkedin.com/in/melaniehintonIG - https://www.instagram.com/melaniehintonElevanti Linkedin - https://www.linkedin.com/company/elevanti-solutionsElevanti IG - https://www.instagram.com/elevanti_solutions---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates