🌴138. How I sold 3,500 books in a year (without a launch party) feat. Jessica Mudditt

This weekend rewind is a special one. I'm celebrating the two-year anniversary of my first real book — The 2-Hour Workshop Blueprint. (Yes, I did write a netball coaching manual back in the day, 😄).To mark the occasion, I’m replaying a juicy interview I did with Jessica Mudditt on her podcast. Jessica’s the founder of Hembury Books and an all-round publishing legend — if you're thinking of writing or launching a book, she’s someone to follow on LinkedIn.In this convo, we go deep behind the scenes of the book’s creation, the 52-day sprint from idea to print, marketing wins (and a couple of misses), the role of Amazon ads, building flywheel momentum, and the unexpected power of low-hanging watermelons 🍉.Here’s a taste of what we cover:The actual timeline from idea to physical book (hint: it’s under 2 months)Why speed was more important than strategy (for my first book, anyway)How I got to 100+ Amazon reviews without being annoying (hopefully!)My unusual street-team approach to validating the title and coverBook marketing tricks that worked — and the few that didn’tWhat I’d do differently next time (yes, there will be a next time)Why I’d still choose self-publishing in a heartbeatWhether you're a fellow author, aspiring one, or just curious how a book can become a business asset — I think you’ll find this fun and practical.🎧 Listen in, and let me know: Have you ever thought about writing a book? What’s stopping you?Check out Hembury books, too!Pre-order my new book WORK FAME and get featured on the Wall of Work FameSign up for free for my best articles every week: Work Fame.Show notes for every episode at https://podcast.leannehughes.comLet's connect on all the channels:Leanne Hughes on LinkedInLeanne Hughes on InstagramVisit my website: leannehughes.comEmail me: [email protected] you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.