138 - Raise More with Smarter Marketing with George Percy

Join host David Pisarek and digital strategist George Percy for a practical conversation about how smarter, more human marketing can help non-profits raise more and build stronger donor relationships.In this episode of the Non-Profit Digital Success Podcast, George shares powerful insights on using data-driven strategies without losing the human connection, helping organizations move beyond “mechanical marketing” toward more meaningful engagement.Discover the keys to:Using personalization and donor data to increase engagement and givingApplying ethical marketing and behavioural science to improve resultsBuilding smarter systems, from CRM strategy to first-party data, that reduce stress and support long-term growthWhether you’re part of a small team juggling many roles or looking to refine a mature digital strategy, this episode is packed with practical ideas and expert advice to help your non-profit market more effectively and grow support.Tune in to Raise More with Smarter Marketing with George Percy to learn how thoughtful strategy, better systems, and human-led digital marketing can strengthen your mission and amplify your impact.