139. Brand Positioning: The Key to CPG Breakthrough With Suzie Yorke, Love Good Fats

139. If your CPG brand isn't breaking through, it's not a sales problem — it's a positioning problem. And that mistake can cost you shelf space, velocity, and even your business. In this episode, I sit down with Suzie Yorke, founder of Love Good Fats, to unpack how disciplined brand positioning fueled explosive growth in one of the most competitive categories in retail: snack bars. We break down the "golden triangle" of product, price, and positioning — and why most innovation fails within the first year. You'll learn how to define your target, craft a compelling consumer insight, and build a brand promise that actually converts trial into loyalty. If you want predictable growth instead of constant repositioning, this is your blueprint. Download the free guide and listen to related episodes to go deeper into positioning, retail execution, and sustainable CPG growth. Get instant access on the show webpage: RetailSolved.com/session139