139: Generative AI: Should you believe the hype?

In this podcast, taken from a recording from our 2023 Conference, we aim to demystify artificial intelligence (AI), explain some of the best ways that charities can use it, illustrate some of the core benefits for charities, and suggest some of the ways you should practice caution. The session, delivered by Phil Dearson, Digital Director at WPNC, explores practical applications for charities, including decision-making, content generations, analytics, summarisation, prioritisation, and broadly expanding your knowledge of potential donors.