139. Jesse Cole: Turning a Baseball Team into a Marketing Phenomenon

As you will hear me say at the beginning of this week’s podcast, this is going to be one of my favorite bullpen sessions episodes I've ever done, because anytime I get to mix the sport of baseball with the world of marketing and bring them together, it is heaven for me.   Join me this week as I talk to Jesse Cole, the owner of the Savannah Bananas.  We are going to talk about both the Savannah Bananas who went from a team of nothing, a completely empty stadium, to people who will drive 40 hours EACH WAY, to watch a game. We are going to talk about not only baseball, but the world of entertainment, how being very clear on your vision and highlighting what makes you different is critical.  We are going to talk about when you're willing to be different, you can actually completely redesign an industry, and how breaking the rules and creating an unforgettable experiences drives momentum (plus a whole lot more). Let’s buckle in and go!  This episode is literally the RIGHT kind of bananas! https://findyouryellowtux.com/ Twitter:  @YellowTuxJesse LinkedIn:  https://www.linkedin.com/in/yellowtuxjesse