139. Laura McGuire - Clothing and Confidence, Does Your Clothing Comfort Influence Your Professional Ambitions and HipStick

Laura McGuire has worked with entrepreneurs to launch/relaunch and market their own projects for the past decade, so she knows what it takes: a meaningful idea and passion. When she was struggling to find a pantyhose product that was comfortable, she realized she could be one of those entrepreneurs and made the product a problem-solving reality for women. Launching patent-pending Hipstik Legwear has given her a deeper understanding of those entrepreneurs of her past and present. Marketing driving growth is what she loves to do and created a seminar series Idea to Shelf to Sold. She's worked in ad agencies, corporate, and now business ownership sides of marketing where she runs an agency, Fifty Fifty, with her husband, a creative director. She eats Cheez-Its everyday and is one of the 1 in 1,000 people unable to detect skunk spray and doesn't understand what all the fuss is about! Support this podcast at — https://redcircle.com/dr-ds-social-network/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy