EPISODE · Jun 2, 2024 · 35 MIN
#139: Our B2B Demand Gen Tech Stack: what we use and recommend - Demand Gen mini-series Ep.11
from The B2B Playbook
What tools should you have as part of your Demand Generation Tech Stack? This week, we share our favourite tools that we use and that most B2B marketers should consider having in their arsenal. You'll see what we use for our own personal B2B tech stack, including tools we use for content creation, LinkedIn automation, website tracking, and more. They also provide recommendations for CRMs, marketing automation platforms, and outbound marketing solutions.We also go into how we leverage these tools too to give you an idea as to how we use them. To illustrate these tools in action, we share a real-life examples - and plenty of drawings on the whiteboard!This is pt.11 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ The five stages of awareness and the tools needed for each stage+ Time-saving tools for content creation and repurposing+ Essential reporting and analytics tools for actionable insightsThis episode is a must-watch for any B2B marketer looking to level up their demand generation efforts. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction and Overview02:37 The Five Stages of Awareness05:13 Generating Demand with Dripify10:40 Content Creation Tools14:40 Prospect Identification and Nurturing19:57 CRM and Marketing Automation22:48 Content Management System24:07 Outbound Marketing Tools26:16 Reporting and Analytics29:00 Website Interaction Tracking30:48 Google Tag Manager31:30 Key Takeaways and Conclusion-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS06 E139 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing
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#139: Our B2B Demand Gen Tech Stack: what we use and recommend - Demand Gen mini-series Ep.11
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