#139: RCS marketing is solving a problem social media created

For years, marketers chased audiences across social media feeds, battled changing algorithms, watched email open rates decline, and begged users to download yet another app. Then, an old technology quietly evolved.In this episode, we explore how RCS Marketing is solving a problem social media created: the loss of direct access to customers. Combining the reach of SMS with the rich experience of modern messaging apps, RCS enables brands to send interactive messages, product carousels, videos, verified business profiles, and conversational experiences—without requiring app installs.We unpack the rise of Rich Communication Services (RCS), its growing global adoption, real-world brand success stories, business results, challenges, and why it could become the next major direct-to-consumer marketing channel. Is RCS the future of customer communication, or simply SMS finally catching up with the modern internet?(00:00) Intro(01:17) What is Rich Communication Services or RCS, exactly?(03:21) What makes RCS different from SMS?(05:30) How big is RCS adoption, right now?(07:21) Few examples of how brands are already using RCS for marketing(11:16) Key challenges and things to remember before using RCS(14:50) Parting thoughts…