139 - The Power of the Monthly Donor (Stewardship, Monthly Giving, Senior Class Gift): Andrew Robison

In this week's episode of the Petrus Development Show, we continue our Q+A series with Petrus president, Andrew Robison.  Listen as Andrew and Rhen discuss the special blessing that monthly donors are for organizations.  Nonprofit and ministry leaders tend to underestimate the power of monthly donors.  Fundraisers receive pushback asking why they are focusing on monthly donors when they should be going out and making asks for big major gifts.  In this episode, Andrew and Rhen clearly state the case for growing a strong monthly giving program. Specifically, Andrew answers the following questions: Why should fundraisers put effort into monthly giving?What can you expect in terms of monthly gift size?  Do you send monthly tax receipts for donors?  What would a monthly giving society look like?What should you do when a monthly donation fails?What are some methods you could use to encourage more monthly donors?  How do you get people to sign up?What is a senior class gift program?