139. The Real ROI of Hiring for Your Marketing (And the 3 Things to Check First)

Before you invest another dollar in marketing help, agency, coach, or otherwise, there's a question almost nobody asks first: what return are you actually expecting, and how will you know if you got it?In this episode, I walk you through how to define ROI beyond just revenue (think time saved, and confidence, because zero confidence in your marketing means zero results, no matter who you hire). I share the real reason I created the Guarantee Your ROI guide, sparked by a coaching call where someone's marketing coach talked her into a new offer with no proof of concept, and a new method that never fit her business.I also walk through the three areas you need to rate yourself on honestly before you decide who to hire or whether to hire at all:Your buyer — do they just want it, or are they actually willing to pay for it?Your messaging — does it sound like you, or did you borrow someone else's words hoping they'd convert the same way? (I tell you exactly why that backfires, dress-shopping story included.)Your method — does it fit your actual life, and have you accounted for everything a method like a webinar requires before it can even sell your main offer?Score yourself 8 or higher in an area, you're solid. Below that, you've found exactly where to focus.This is part one of a two-part series. Next week: how to decide between hiring someone to do it for you versus partnering with someone to teach you how to do it yourself and the questions that will help you find the right fit either way.Grab the free guide and start scoring yourself now.