139. Two Important Skills You Need In Your Marketing

Today’s episode will help you leverage two important marketing skills.  Narrating + Story telling. That’s what my guest, Erin Young discovered when we dove into her Signature System to uncover the simplest and most compelling way to convey her message in her marketing. Now I know that narrating and story telling sound like they’re the same thing, but they’re different in this context.  Narrating occurs when you explain exactly what you’re doing while it’s happening.  Storytelling helps your audience understand your work more deeply because they’re able to see themselves in the stories you tell.  If you ever feel like nobody quite understands what exactly you do. Or maybe you lean too hard into being a professor instead of storytelling…  Perhaps you just want to be able to layer more creativity and connection into your marketing… either way… you’re going to love the conversation I had with Erin.   Erin Young helps natural health practitioners share their craft authentically, moving beyond the grind with purpose, stability, calm and connection. But Erin’s niche is evolving and her Signature System felt confusing.  But when we let go of the idea that her target audience needs to fit a certain occupation, Erin discovered that Sometimes the best way to define our ideal client is defining the moment of time they are in. I’ll confess that I came into the conversation feeling a little nervous because inside The Hive Erin and I have struggled a bit to pin down her signature system.  But everything clicked in this episode and I cannot wait for you to hear the breakthroughs we both had.  I also want to shout out my friend Marisa Corcoran who inspired a tool Erin and I played around with. It’s called the Story Strip Down and Marisa actually taught it on this very show. It’s episode 25 and we’ve linked to it in the show notes.  Okay.I’m ready to do this. Let’s dive in. ERIN'S INTERVIEW EPISODE: https://dallastravers.com/podcasts/reconnect-to-ecology-to-feel-more-purpose-agency-with-erin-young/ MARISA CORCORAN'S STORY STRIPDOWN EPISODE: https://dallastravers.com/podcasts/marisa-corcorans-proven-formula-to-write-better-copy/ TIMESTAMPS: 00:05:00 - Erin shares that she would like to share more about who she is and what she offers to people who don’t really *know* her yet 00:07:00 - How would people who truly know Erin describe her and what she’s all about? 00:08:30 - What tangible outcomes have the people who’ve worked Erin received? 00:011:15 - Dallas digs into climbing the awareness ladder and what that looks like for Erin’s audience 00:11:00 - Dallas shares a niching story about another member of the Hive 00:15:00 - Erin and Dallas dig into Erin’s process (aka Progress Pathway) 00:25:00 - Two of the most valuable skills for coaches in their marketing 00:29:30 - Dallas and Erin talk about next steps in her progress pathway and messaging 00:31:00 - Dallas shares a valuable resource for better storytelling 00:33:00 - Together, they dig into one of Erin’s progress pillars and how that can be use in Erin’s messaging 00:39:00 - Dallas walks through the step-by-step process for outlining content around the progress pathway. (1. Name the pillar, 2. concrete milestone or result, 3. how: tools/skill/resources, 4. story stripdown, 5. Naming the benefit)  00:45:00 - Erin summarizes here “homework” and takeaways from the call CONNECT WITH ERING: WEBSITE: https://www.erinyoung.net/ INSTAGRAM: https://www.instagram.com/erinyoung.coaching/ CONNECT WITH ME: INSTAGRAM:  http://instagram.com/dallastraversbizmentor FREE QUIZ: https://dallastravers.com/quiz