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14.34: Author Branding episode artwork

EPISODE · Aug 25, 2019 · 23 MIN

14.34: Author Branding

from Writing Excuses · host Mary Robinette Kowal, DongWon Song, Erin Roberts, Dan Wells, and Howard Tayler

Your Hosts: Howard, Mary Robinette, Dan, and DongWon Authors have brands whether they want to have them or not. It's a simple principle of marketing, and the better we understand that principle, the better able we are to control how it affects our careers. In this episode we talk marketing, and freely use terms like "relationship marketing," "authentic experience," and "brand loyalty," despite the fact that sometimes these words make our inner artists cringe. Credits: This episode was recorded by Bert Grimm, and mastered by Alex Jackson. Our Sponsors:* Check out HomeServe and use my code homeserve.com/excuses for a great deal: https://www.homeserve.com* Check out MasterClass and use my code masterclass.com/EXCUSES for a great deal: https://MasterClass.com* Check out Talkiatry and use my code Talkiatry.com/WX for a great deal: https://www.talkiatry.comSupport this podcast at — https://redcircle.com/writing-excuses2130/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Episode metadata supplied by the publisher feed · Published Aug 25, 2019

What this episode covers

Your Hosts: Howard, Mary Robinette, Dan, and DongWon Authors have brands whether they want to have them or not. It's a simple principle of marketing, and the better we understand that principle, the better able we are to control how it affects our careers. In this episode we talk marketing, and freely use terms like "relationship marketing," "authentic experience," and "brand loyalty," despite the fact that sometimes these words make our inner artists cringe. Credits: This episode was recorded by Bert Grimm, and mastered by Alex Jackson.  Our Sponsors: * Check out HomeServe and use my code homeserve.com/excuses for a great deal: https://www.homeserve.com * Check out MasterClass and use my code masterclass.com/EXCUSES for a great deal: https://MasterClass.com * Check out Talkiatry and use my code Talkiatry.com/WX for a great deal: https://www.talkiatry.com Support this podcast at — https://redcircle.com/writing-excuses2130/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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14.34: Author Branding

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Frequently Asked Questions

How long is this episode of Writing Excuses?

This episode is 23 minutes long.

When was this Writing Excuses episode published?

This episode was published on August 25, 2019.

What is this episode about?

Your Hosts: Howard, Mary Robinette, Dan, and DongWon Authors have brands whether they want to have them or not. It's a simple principle of marketing, and the better we understand that principle, the better able we are to control how it affects our...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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