EPISODE · Jul 10, 2021 · 1H 2M
#14 | 5 Reasons Clinician-Led Startups Struggle With Marketing – And How To Fix It Fast
In this episode, marketing strategist Baba Awopetu joins Hakeem to challenge the common misconceptions clinicians and MedTech founders have about marketing — especially when trying to scale or export internationally. If you've ever felt like your marketing efforts are missing the mark, this conversation is your reset button.Discover why putting the customer at the center of your strategy is more than just a buzzwordLearn how to shift your organization’s mindset from product obsession to customer orientationGet practical insights that help clinicians simplify their marketing and grow with clarityHit play now to learn how to align your go-to-market strategy with what truly drives growth: your customer.Message me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.
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What this episode covers
Customer-centric marketing strategist Baba Awopetu joins Hakeem to discuss what people get WRONG about marketing and how to reset your organization’s marketing compass. Baba explains why the first step to having a successful business is to genuinely internalize the fact that businesses exist to serve their customers. Get the show notes for the episode here within 2 weeks of the episode going live - https://thesalesaccelerationformula.com/podcast-show-notes/ Watch the video here: https://youtu.be/QveaGzbbIzQ If you enjoy please rate the podcast here https://ratethispodcast.com/handson (by clicking here), if not keep it to yourself 😁
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#14 | 5 Reasons Clinician-Led Startups Struggle With Marketing – And How To Fix It Fast
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