14. Action Brackets: How To Know What To Work On For Your Marketing Agency

Advice is everywhere. You're probably flooded with it. Content - blogs, videos, podcasts, books, courses, programs, the lot.Understanding how to digest this advice, filter through the bullshit and figure out what is actually going to get you to 'X $$ GOAL' is now a more important skill than ever, and it's one you can develop in the next 15 minutes.The truth is that the actions that get you to $10k/mo are NOT the actions that will get you to $100k/mo. Chances are you are taking $100k/mo actions right now (e.g. hiring a team), but you haven't given your business the contextual foundation it needs for these actions to actually create the initial effect you need to hit (e.g. $10k/mo first), and hence you're stuck. Understand that goals stack and to hit higher goals you must build a 'ladder of context'. If you want to get to $100k/mo, first focus on trying to get to $50k/mo. If you haven't got to $50k, focus on $25k. If you haven't got $25k, focus on $10k. If you haven't got $10k, focus on $5k. If you haven't got $5k/mo, focus on getting $1k. If you're trying to get to $100k a month before you've even made $10k/mo, you're really going to screw things up for yourself, and end up with nothing.Starting and growing an agency is like driving a car at night. You have to focus on what's 2M in front of you with your headlamps on. If you try looking 3 miles down the road you're going to wrap your car around a tree and end up in serious trouble. Program your 'sat nav' (your subconscious) to the end goal, then put relentless focus on the next few meters.To explain how this works in more detail (and save you a lot of time and make a lot of money), I recorded a quick 15 minute video. I wish I had this knowledge when I was starting out, so I hope it helps you.