#14 AI in Performance Marketing - Edouard Daou & Timothee Desormeaux - Acquisit

How AI is transforming performance marketing in the Middle East – with Edouard Daou & Timothée Desormeaux (Acquisit)How is AI revolutionizing performance marketing in one of the fastest-growing digital regions in the world?In this episode of The AI Social Club, host Margot Bletterie sits down with Edouard Daou and Timothée Desormeaux, co-founders of Acquisit, to explore how brands across the Middle East are integrating AI and data-driven strategies to boost marketing efficiency, overcome data challenges, and reshape the future of creative and analytical teams.They share the real-world transformations happening in agencies and brands — from automation and smart dashboards to AI-assisted analytics — and what leaders must do today to stay ahead.⸻You’ll learn:🔹 What makes performance marketing in the Middle East unique — and how data and education still limit AI adoption🔹 How Acquisit uses AI to accelerate insights, automate analysis, and improve ROI for clients🔹 Real use cases where AI delivers measurable marketing value🔹 Why trust and change management are key to successful AI integration🔹 How AI will transform marketing teams, roles, and client relationships🔹 What “agent-to-agent” marketing means and why CMOs should prepare now⸻CHAPTERS00:00 Introduction01:15 What is performance marketing and how AI enhances it04:00 Data challenges and opportunities in the Middle East07:30 Education, talent, and skills gaps in AI marketing10:15 How clients in MENA are adopting AI tools13:00 Practical AI use cases delivering real value17:30 Automating analysis and empowering marketing teams21:00 How AI changes agency-client collaboration25:00 Beyond marketing: building an AI-ready organization30:00 The impact of AI on marketing roles and future skills36:00 Opportunities and challenges in AI adoption43:00 The future of performance marketing with AI50:00 Final advice for CMOs and marketing leaders⸻CONNECT AND SUBSCRIBELearn more about Acquisit:👉 https://www.acquisit.io/Connect with the guests on LinkedIn:🔹 Edouard Daou – https://www.linkedin.com/in/edouard-daou/🔹 Timothée Desormeaux – https://www.linkedin.com/in/timoth%C3%A9e-desormeaux-4390862/Subscribe to The AI Social Club for more conversations with AI & data leaders:🌐 Website: https://www.thesocialclub.ai/🎧 Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703💼 LinkedIn:Margot Bletterie – https://www.linkedin.com/in/margot-bletterie/The AI Social Club – https://www.linkedin.com/company/the-ai-social-club/⸻If you found this episode valuable, like, share, and comment — it helps us reach more people and spark the right conversations about AI, marketing, and innovation in business.-You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !You would like to be a sponsor of the AI Social Club? Contact us on LinkedInWe are on:LinkedIn: https://www.linkedin.com/company/the-ai-social-club/Instagram: https://www.instagram.com/theaisocialclub/Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/ Hosted on Acast. See acast.com/privacy for more information.