#14 - Anja Stas (KMDA): ‘Marketing gaat over waarden, en begrijpen waar je organisatie écht voor staat’

from CMO voices · host UBA & Trustmedia

Hoe bouw je een sterk merk als je organisatie tegelijk dierentuin, erfgoedhuis, congrespartner en conservatiespeler is? Volgens Anja Stas, Chief Commercial Officer van de Antwerp Zoo Foundation, ligt het antwoord in marketing die vertrekt vanuit betekenis. In de nieuwste aflevering van CMO voices legt ze uit hoe missiegedreven keuzes leiden tot commercieel succes: van een sterker huismerk tot een congrescentrum dat bijdraagt aan dierenwelzijn en onderzoek.  Op zoek naar meer? CMO voices heeft ook een Franstalige podcastreeks.  Volg ons ook ... op het dossier CMO voices op tijd.be via Apple Podcast en Spotify Credits: Host: Danny Devriendt Een initiatief van UBA & Trustmedia See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Dec 16, 2025

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#14 - Anja Stas (KMDA): ‘Marketing gaat over waarden, en begrijpen waar je organisatie écht voor staat’

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