14. Automate, Optimise, Empower: Human-Centred AI with AI Tappers

In this episode, Tim welcomes Marcus Cronan and Mattias Herzig, co-founders of AI Tappers, to explore how automation and AI-driven research are reshaping how teams work without losing the human touch. Combining deep technical know-how with a coaching mindset, Marcus and Mattias share how they help organisations reclaim time, improve decision-making, and unlock higher-value contributions from their people.They explain how AI Tappers builds systems that turn 40-hour research tasks into 10-minute workflows—allowing employees to focus on strategy, creativity, and engagement. With examples from their work with analysts and client-facing teams, the conversation highlights the real ROI of AI: not just efficiency, but empowerment.From Formula One-style feedback loops to their human-first approach to transformation, Marcus and Mattias bring practical insight into what it takes to build lasting AI capability across an organisation.#AIatWork #Automation #HumanCentredAI #AIenablement #FutureOfWork #DigitalTransformation #WorkplaceProductivity #Coaching #AIresearch #AITappers #UKAIAI is our Business.UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co