#14 Breaking into Established Markets and Scaling with a Great Brand Story, with Amanda Kimes & Lindsay Perraton of Kimes Ranch.

Matt and Amanda Kimes changed the face of denim in the western world in what seemed like an overnight success story. But it took years of work, finding a manufacturer that believed in them, a great team, and a relaunch. It was no easy task. Kimes Ranch was founded in 2009 and today has retailers in 10 countries, 64k Facebook followers, and on top of it all, their coworkers are their friends. In this episode, Ashley sits down with Amanda Kimes & Lindsay Perraton, Director of Marketing, to see how these two fashionable, boss women keep a traditionally "behind the times" genre of fashion on the cutting edge.  From Facebook Ad Strategies to working with influencers. Here how this company became an overnight success, 10 years in the making. For show notes & resources visit the episode webpage below or click here. Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat *** Facebook: @boutiquehubashley Instagram: @boutiquehubbusiness & @ajalderson Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join