14 | 📉 Chasing Growth Is Killing Your Business — Why Smart CFOs Say "Slow Down" 💥 with Hilda Mwangi (HAZ, Neustar, Fannie Mae)

Hilda Mwangi is a customer-centric CFO with experience across private equity, large enterprises, the public sector, and startups. In this episode of Good Revenue, host Neeta Bidwai and Hilda cover:Risk assessment, resource allocation, and prioritizing quality over quantity in revenue, EBITDA, and customer acquisition.Hilda emphasizes the importance of strategic planning, effective team collaboration, and adaptive leadership.The pitfalls seen in venture-backed models that prioritize quantity, leading to high churn rates and misallocated resources.Importance of team-based strategic planning and highlights the necessity of understanding and adapting to customer needs.The changing buyer journey, the role of marketing in this new era, and the need for predictive rather than reactive strategies.Key takeaways include the role of a visionary CEO, the importance of cohesive teamwork, and the critical need for resilience and perseverance in business leaders._Where to find Hilda:https://www.linkedin.com/in/hildamwangicfo/Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenuehttps://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ_Highlights:00:00 Introduction and Guest Welcome00:15 The Role of a CFO in Large Entities02:01 Quality vs. Quantity in Revenue03:52 Challenges in Investor-Backed Models07:40 Resource Allocation in Uncertain Times10:42 Teamwork and Strategy in Decision Making12:40 Addressing Misaligned Expectations16:20 Fixing Business Models and Customer Issues21:30 The Importance of Attribution in Marketing30:15 High-Performance Companies and Leadership32:17 Final Thoughts and Encouragement_Referenced:• Neustar: https://home.neustar/• Fannie Mae: https://www.fanniemae.com/ • HAZ: https://hazadvisors.com/ FOLLOW GOOD REVENUE ON YOUTUBE! Or wherever you get your podcasts:YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ Spotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple Podcast: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473  Hosted on Acast. See acast.com/privacy for more information.