EPISODE · May 12, 2026 · 1H 1M
#14: Clare Lovelace - The Studio She Never Planned to Own
from For Founders Sake · host Em and Shelb
This week on FFS! we sat down with Clare, the founder of Soul Tribe Yoga Studio right here in Batemans Bay - and honestly, this one had us thinking for days.Clare’s path to owning a yoga studio is anything but linear. It starts with backpacking and late nights, winds through a quarter-life reckoning, a coin flip on the side of the road, and a wild story of how she came to acquire the studio that we absolutely did not see coming. There were plenty of laughs along the way, but underneath it all is a really honest conversation about what it takes to build something meaningful in a small, seasonal town.For two hosts who run on structure and to-do lists, Clare’s heart-led approach to business was equal parts refreshing and genuinely thought-provoking. If you’ve ever questioned whether you’re doing things the “right” way - this one’s for you.In This Episode We Cover:From backpacking and big nights out to finding yoga - and how that shift actually happenedWhy turning 30 made Clare feel like she needed to get “serious” (and what that looked like)The truth about her early days of teaching - she hated public speaking and regularly wished the floor would swallow her wholeHow she ended up in Australia, and then specifically on the NSW South CoastThe coin flip that decided her direction (no, really - north or south?)The unexpected, chaotic, and honestly kind of wild story of how she came to own the studioWhat it’s really like running a business in a small, seasonal town - the adversity, the quiet periods, and the reality checkWhy showing up consistently matters, even when it’s just one or two people on the matBehind the scenes of what actually goes into running a yoga studioHow Clare built a space that feels welcoming to everyone - not just the people who already look like “yoga people”Running a heart-led business while still holding firm on boundariesAbout ClareClare is the founder and owner of Soul Tribe Yoga Studio in Batemans Bay, NSW. She’s built a community-first space on the South Coast that’s as much about belonging as it is about the practice itself.📍 57 Beach Road, Catalina NSW 2536🌐 soultribestudio.com.au📧 [email protected]📸 @soultribestudioConnect With Us📸 Instagram: @for.founders.sake🎵 TikTok: @forfounderssakepodcast▶️ YouTube: @forfounderssakeGot a story worth telling? We want to hear from you.For Founders Sake is brought to you by two founders, for founders — and honestly, for anyone who’s ever taken a leap and figured it out on the way down.
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#14: Clare Lovelace - The Studio She Never Planned to Own
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