EPISODE · Feb 11, 2026 · 32 MIN
14. Client Acquisition: How to Win New Business in Recruitment
from The Recruitment Brothers Podcast · host Martin Fritjofsson
In this episode of The Recruitment Brothers Podcast, we dive into one of the most critical topics in recruitment: how to acquire new clients in a highly competitive market.We talk about what truly makes recruitment sales different from other industries, why timing and trust matter more than volume, and how modern recruiters can balance automation with personal outreach.You’ll hear practical strategies around:Finding and approaching new clients without burning bridgesStanding out in a crowded recruitment marketWhen cold calling still works and why it’s often overlookedCombining high-volume outreach with high-quality, personalized salesTurning candidates into future clientsUsing data, signals, and follow-ups to improve timing and relevanceThis episode is packed with real examples, honest reflections, and hands-on advice for recruiters who want to build a sustainable pipeline of both clients and candidates.🎧 Listen now and get ready for part two, where we go even deeper into business development strategies!
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14. Client Acquisition: How to Win New Business in Recruitment
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