14. Cynthia Jaquez Made 6 Figures Her First Year With This Pricing Strategy (Always Kind)

In this episode, we sit down with Cynthia Jaquez of Always Kind to unpack how she grew a six-figure coffee cart business from her phone—and closed a $55,000 event deal while watching her kids play at the beach. You’ll learn the pricing strategy that helped Cynthia double revenue with fewer events, how she books premium clients without paid ads, and why social media—not SEO—was her first growth engine. If you’ve ever wrestled with what to charge, how to grow without burning out, or how to juggle family and entrepreneurship, this one’s for you. We cover luxury positioning, quoting psychology, mobile ops systems, and what it really takes to scale a high-end events business in today’s market. Cynthia’s journey is proof that you don’t need a big team, fancy gear, or investor cash—you just need clarity, confidence, and the courage to charge what you're worth. ➡️ Join our Mobile Catering Accelerator: https://www.skool.com/mobile-catering-accelerator/about 📸 Instagram: @FlashquotesHQ 🐦 Twitter: @FlashquotesHQ ⸻ ⏱️ Timestamps 00:00 Cynthia’s first hustle in 4th grade 01:53 Lessons from her family’s car dealership business 06:30 Why she left photography to start Always Kind 10:16 Using social media as a lead-gen engine 13:40 Quoting high-ticket events (like $55K Amazon gigs) 17:00 Raising prices to avoid burnout 22:21 From 84 to 252 events—then doubling revenue with less 26:45 How she uses Flash Quotes to manage ops 34:01 Hiring, scaling, and navigating chaos 41:00 Running a business as a mom (with no balance) 50:51 Her vision for the future of Always Kind ⸻ 🔑 Key Points: • How to price luxury without apology • Why shooting high brings better clients • The $55K quoting mindset (and why it worked) • Using Instagram and Pinterest to close deals • Building a team—and a brand—that lasts