14. Expectation - The Right Wellness Concept For Your Hotel

A common question I guest asked by my clients is: how can I create the best and most unique wellness concept that no other hotel has? They are eager to know what the right wellness concept for their hotel is, a concept that helps differentiate them from the rest of their competitors and that helps them attract this new discerning, wellness-conscious guest that cares about their wellbeing, even if they go to a hotel for work reasons. In today’s episode, I will show you how you can create the right wellness concept for your particular property – a robust concept that you can confidently pitch to all stakeholders. And I do this through the first stage of my proved Essence model: Expectation. If you haven’t already had a chance, I strongly recommend you listen to episode 4: The ESSENCE model as it gives a great overview of my model and how it can help you create a profitable wellness asset). ________Are you ready to take wellness to the next level?Here are 2 ways I can help:1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders📌 WHAT: The Wellness Asset AcademyA 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.→  Join the waitlist here.2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus📌 WHAT: Asset Builder MentorshipExclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.→  Become a steward of true hospitality.💡 Why work with me?I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.✅ #1 best-selling author, global wellness expert ✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific ✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas ✅ Interviewed over 150+ hoteliers worldwide