14. From zero to national retail: How Mino Market scaled at lightning speed

Scaling a food brand in FMCG is notoriously tough—breaking into major grocery chains from day one? Nearly impossible. But that’s exactly what Daniel Warence, CEO of Mino Market, did. In this episode of Treyd Secrets, Daniel shares how Mino bypassed the traditional slow-burn retail journey and went straight to national distribution. He breaks down the high-stakes strategy behind securing retail partnerships, the supply chain chaos of scaling fast, and why getting listed is just the beginning. How Mino landed on Sweden’s biggest grocery shelves in under a yearWhy do store managers, not retailers, control your shelf spaceThe hidden psychology of in-store sales and how social media influences shopping behavior This episode is a must-listen for anyone in retail, FMCG, or brand-building, packed with raw insights on what it really takes to scale a high-growth consumer brand.