14. Hannah Hardy-Jones (Contented) on Human-Centred Tech, Scaling a Homegrown Startup, and Fractional Hiring

Hannah Hardy-Jones co-founded Contented with a simple but powerful idea: use AI to amplify human connection, not replace it. Today, Contented’s tech is helping everyone from farmers to CEOs capture meaningful insights from everyday conversations.In this episode, Marcus and Hannah talk about taking a homegrown startup global, balancing purpose and daily operations, and how to leverage fractional hiring. This one is for the founders and for the AI sceptics who need a little hope about where this is all heading.