#14 How and why NRF forecasts the economic future

Jack Kleinhenz is a self-proclaimed “watchdog” as he collects, models and provides perspective for economic data collected on a daily basis. As the chief economist for the world’s largest retail trade organization, NRF’s Kleinhenz has over 35 years of experience and knows that numbers are not always perfect — without perspective, the data is useless. “I’m a storyteller,” he says about his profession. On this week’s episode, listen to the conversation as Kleinhenz describes the art and science of economic forecasting, and shares his views on why the perception of present retail transformation is far from the reality.