14: How Exhibiting at IMAGE Can Shape What You Build Next (Inside IMAGE '26)

Julian Chenin calls IMAGE “Disneyland for geoscience,” and after walking the exhibition floor it is easy to understand what he means. But for ROGII, the real value is what happens when people stop at the booth, pull out a notebook, and start sketching an idea together. Julian describes it as innovation happening in real time, with people from different parts of the subsurface workflow suddenly in the same conversation. Those conversations have mattered as ROGII has grown from a company focused mainly on geosteering into a much broader part of the subsurface workflow. This year Julian is hearing renewed interest in older assets, northern Brazil, Guyana, Africa, the Gulf of Mexico, and underdeveloped unconventional plays. His point is that exhibiting is not simply about showing what you already built. Sometimes the conversations on the floor help determine what you should build next. LINKS * Attend IMAGE '26 - www.imageevent.org/ * Listen to Inside IMAGE Podcast Series - www.imageevent.org/podcast