#14: How is Gen AI likely to change online search experience and brand discoverability?

Generative AI has been getting a lot of public attention, and for all the right reasons (and some not so right reasons). In all of that online chatter, its real impact on real-world situations is hard to establish. This is particularly true for online search, SEO and overall search experience. Listen to this episode to understand how generative AI is changing the search experience; how it can elevate customer experience and drive conversion; how can marketing organizations start adopting it; and 3 use cases to get started with generative AI. (00:00) Introduction (00:49) Evolution of search (02:36) How is Generative AI is changing the search experience? (05:00) How can it elevate customer experience and drive conversion? (08:19) Things to consider before adopting Generative AI (10:59) 3 quick use case ideas to get started with Generative AI