14. "I Need You To Do It Cheap"

Send us Fan Mail“I need you to do it cheap because I haven’t got much of a budget.” Claire overheard this in a coffee shop last week… and knew exactly how that story ends. In this episode, she talks about pricing, undercharging, and why lowering your prices to get work often brings the wrong kind of work. You’ll hear a very honest story about charging £100 a day, working through Christmas, and feeling like you’re paying people to hire you. And why that door you get through when you price low is rarely the one you actually want. Claire also shares simple, real-life examples that make pricing make sense. From £2,000 watches to £3,000 computers to £80 candles, and why the same person will happily spend money in one area but not another. Inside this episode, you’ll see how to:  Stop pricing based on fear of what people might say  Understand why cheap attracts the wrong clients  Realise that not everyone is your customer, and that’s a good thing  Start positioning yourself for people who are happy to pay for quality If you’ve been lowering your prices to get more work, or worrying that people will think you’re too expensive, this will give you a completely different way of looking at it.