14: It’s not all about you

What this episode covers

With any marketing strategy, it should not all be about you. Write interesting articles about other places to see around your destination. Ask your customers to submit their own stories about their time at your destination. Create travel guides that will help drive traffic to your site and make these unique. Don’t write about the same stuff that a competitor may write. Find niche and hidden away treasures that you only know about and own that space.

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