#14 John Amore - Financial Services Leadership in the AI Era

In this episode of Wealth is a Choice, host James Studinger sits down with John Amore, President of Kestra Financial, to explore how the financial services industry works behind the scenes, and why independent financial advice can play such a powerful role in helping families make better financial decisions. The conversation also dives into leadership in a rapidly changing technological era. As AI begins to reshape industries, John discusses how leaders must become more technologically fluent while still prioritizing the human side of business. His philosophy is simple but powerful: human intelligence first, then artificial intelligence. In this conversation, you’ll hear about: • How the financial services industry works behind the scenes • The differences between banks, wire houses, insurance firms, and independent advisors • Why independence gives advisors more flexibility to serve clients’ best interests • The importance of financial literacy, and why schools often fall short teaching it • How advisors have become educators helping families navigate complex financial decisions • Why leaders today must be technologically fluent in the age of AI • The balance between technology and human relationships in a service business • How generational shifts will change the way wealth is managed and transferred • Why teaching kids about investing early can shape lifelong financial habits The episode closes with John’s thoughtful reflection on the podcast’s central question: Is wealth a choice? His answer highlights the deep connection between wealth, health, happiness, intentional decision-making, and why true wealth should be seen not as the goal itself, but as an enabler of a meaningful and fulfilling life. Listen now and discover why “wealth is a choice”—and how to make it yours. Follow us and never miss an episode. Share your thoughts and questions in the comments—what does “wealth” mean to you? #WealthIsAChoice #FinancialLeadership #WealthManagement #FinancialLiteracy #IndependentAdvisors #ArtificialIntelligence #FinancialPlanning #GenerationalWealth #LeadershipInsights #FinancialEducation