#14 - Kobler & Livewrapped discuss political advertising and the EU’s TTPA rules

In our latest episode of the Nordic Ad Tech Review, we spoke to Fredrik Johansson, CEO of Livewrapped and Karim Ghouas, COO at Kobler A/S, about the impact of the EU’s Transparency and Targeting of Political Advertising rules (TTPA) - legislation that took effect in October 2025. What do these regulations mean for advertisers, buyers, publishers, and adtech companies? Is it just an additional compliance burden? In the podcast, we discuss what stance walled gardens like Google and Meta have taken on the issue of political ads, as well as the importance of collaboration in navigating the evolving regulatory environment. This episode is in Swedish - Check it out!