14: Marketing and AI with Greg Kihlström

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In this episode, Amith and Mallory  interview Greg Kihlström, exploring AI's impact on marketing. Delve into strategies to overcome technology-related fears, understand effective AI applications beyond mere content generation, and examine the ethical considerations in AI use. . This episode offers a compelling discussion on responsibly embracing AI innovations in the association and nonprofit sectors.

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Thanks to this episode’s sponsors! 

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Tools/Experiments mentioned:  

• Canva: https://www.canva.com
• Llama: https://ai.meta.com/llama/
• Writer: https://writer.com/
• Jasper: https://www.jasper.ai/
• Photoshop Generative AI: https://www.adobe.com/products/photoshop/ai
• Get Munch: htt

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Amith Nagarajan is the Chairman of Blue Cypress, a family of purpose-driven companies and proud practitioners of Conscious Capitalism. The Blue Cypress companies focus on helping associations, non-profits, and other purpose-driven organizations achieve long-term success. Amith is also an active early-stage investor in B2B SaaS companies. He’s had the good fortune of nearly three decades of success as an entrepreneur and enjoys helping others in their journey.

https://linkedin.com/amithnagarajan

Mallory Mejias is passionate about creating opportunities for association professionals to learn, grow, and better serve their members using artificial intelligence. She enjoys blending creativity and innovation to produce fresh, meaningful content for the association space. Mallory co-hosts and produces the Sidecar Sync podcast, where she delves into the latest trends in AI and technology, translating them into actionable insights.

https://linkedin.com/mallorymejias