14: Marketing and AI with Greg Kihlström

Send us Fan MailIn this episode, Amith and Mallory  interview Greg Kihlström, exploring AI's impact on marketing. Delve into strategies to overcome technology-related fears, understand effective AI applications beyond mere content generation, and examine the ethical considerations in AI use. . This episode offers a compelling discussion on responsibly embracing AI innovations in the association and nonprofit sectors.Let us know what you think about the podcast. Drop your questions or comments in the Sidecar community: https://community.sidecarglobal.com/c/sidecar-sync/ Join the AI Bootcamp for Associations: https://sidecarglobal.com/bootcamp Download Ascend: Unlocking the Power of AI for Associations: https://sidecarglobal.com/AI Join the CEO AI Mastermind Group: https://sidecarglobal.com/association-ceo-mastermind-2024/ Thanks to this episode’s sponsors! AI Bootcamp for Associations: https://sidecarglobal.com/bootcamp Tools/Experiments mentioned:  Canva: https://www.canva.comLlama: https://ai.meta.com/llama/Writer: https://writer.com/Jasper: https://www.jasper.ai/Photoshop Generative AI: https://www.adobe.com/products/photoshop/aiGet Munch: https://www.getmunch.com/Swell AI: https://www.swellai.com/Social:  Follow Sidecar on LinkedIn: https://www.linkedin.com/company/sidecar-global Amith Nagarajan: https://www.linkedin.com/in/amithnagarajan/ Mallory Mejias: https://www.linkedin.com/in/mallorymejias/ Greg Kihlstrom: https://www.gregkihlstrom.com/Greg Kihlstom LinkedIn: https://www.linkedin.com/in/gregkihlstrom/📅 Register for digitalNow2026 in Washington, D.C. from October 25–28:  https://digitalnow.sidecar.ai🎀 Use code AIPOD50 for $50 off your Association AI Professional (AAiP) certification at https://sidecar.ai/aaip🚀 Help Us Grow Our Reach - Share With a Friend or Colleague!👍 Like & Subscribe!https://x.com/sidecarglobal https://www.youtube.com/@SidecarSynchttps://sidecar.ai/ https://www.linkedin.com/company/sidecar-global/Amith Nagarajan is the Chairman of Blue Cypress, a family of purpose-driven companies and proud practitioners of Conscious Capitalism. The Blue Cypress companies focus on helping associations, non-profits, and other purpose-driven organizations achieve long-term success. Amith is also an active early-stage investor in B2B SaaS companies. He’s had the good fortune of nearly three decades of success as an entrepreneur and enjoys helping others in their journey.https://linkedin.com/amithnagarajan Mallory Mejias is passionate about creating opportunities for association professionals to learn, grow, and better serve their members using artificial intelligence. She enjoys blending creativity and innovation to produce fresh, meaningful content for the association space. Mallory co-hosts and produces the Sidecar Sync podcast, where she delves into the latest trends in AI and technology, translating them into actionable insights.https://linkedin.com/mallorymejias