14: Membership - Value and Retention in the new era

Find out how both the British Museum and the City of Birmingham Symphony Orchestra were able to both retain members and grow their potential membership bases throughout the pandemic to date. Senior Consultant at Prospectus, Matt Till, speaks with Claire Byfield, Membership Engagement Manager at The British Museum, and Eve Vines, Memberships and Appeals Manager at City of Birmingham Symphony Orchestra, about how they coped during the height of the pandemic, about increasing digital content and the opportunities this brought for new audiences, around the inclusion of less digitally-savvy members, and both their lessons learnt and plans as restrictions lift across the UK.