14. Navigating Video Content in 2023 with Megan Taber

In today's episode, we are joined by Megan Taber, founder of MET Media. They are a social media management company that specializes in video content. In late 2020, Megan graduated with an acting degree while the entertainment industry was at a standstill. Megan always had a knack for social media, so she decided to take a leap of faith and start offering social media management services to businesses in desperate need during the pandemic. Today, her 15 years of experience in the entertainment industry, combined with her marketing expertise serve as a unique background in the creative and video marketing that she and her team offer her clients around the globe. In this episode, we discuss: [2:08] How Megan got started in the online space [3:37] Megan's experience with starting her own agency   [7:36] Why MET Media specializes in video content  [8:29] The importance of video content  [9:10] Why we have seen a shift to more video content  [12:54] Megan's best advice for making video content creation easier for your brand  [14:19] How to keep on top of the trends while planning ahead  [19:30] The easiest ways to still participate in trends without face forward content [24:08] The benefits of using UGC and influencer marketing and which is more cost effective  [27:16] The difference between a social media manager and a UGC content creator  [30:59] How the pandemic caused massive business growth for both Emma and Megan's businesses  [32:57] Helping clients understand their analytics  [39:02] One thing Megan wishes everyone knew about digital marketing Resources mentioned:   Connect with Megan: Website Instagram TikTok Have We Met Podcast 50 Free Video Content Ideas for Business    Connect with Ninety Five Media: Website  Instagram Join us inside Master Your Marketing