[14] Normalizing THC, Functional Craft Beverages, & Post-Alcohol Culture | Matt Skinner of High Rise

In this episode of the Wellness Founders Podcast, Matt Skinner, co-founder of High Rise Beverages, shares his journey from the Charleston Hemp Collective to creating a new wave of THC-infused non-alcoholic beverages. He discusses the importance of community, timing, and experiential marketing in shaping perceptions of THC, and the emphasis behind his commitment to education and crafting unique products while navigating the challenges of the beverage industry. Guest Bio:Matt Skinner is the co-founder of High Rise, a lifestyle-led THC beverage brand redefining how people socialize without alcohol. What began as a family health-driven hemp venture evolved into one of the fastest-growing THC drink brands in the U.S., partnering with major distributor networks, food festivals, and Sony Music. Matt is focused on building community-first wellness brands that lead with education, inclusion, and long-term trust, especially inside highly regulated, stigma-heavy markets.Connect with Matt:LinkedIn: https://www.linkedin.com/in/matt-skinner-hrbc/ High Rise website: https://highrisebev.com/ High Rise Facebook: https://web.facebook.com/highrisebevHigh Rise Instagram: https://www.instagram.com/highrisebev/ High Rise LinkedIn: https://www.linkedin.com/company/high-rise-bev/ Charleston Hemp Collective: https://charlestonhempcollective.com/Connect with Jordan:Instagram: https://www.instagram.com/jspensirLinkedIn: https://www.linkedin.com/in/jordanscarrollFollow Wellness Founders:Website: https://www.wellnessfounders.comInstagram: https://www.instagram.com/wellnessfoundersSpotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMlApple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990 Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page