14 O tym, jak być CMO banku zmieniającego się świata

from Pełną Parą – podcast Fabryki Marketingu · host Pełną Parą – podcast Fabryki Marketingu

Było o książkach, niewybrednych żartach i reklamach w Cannes. Dziś przychodzimy do Was z tematem równie ciekawym i bardzo aktualnym, bo dotyczącym najnowszej kampanii BNP Paribas – „Gdzie są nasze Patronki?”. Z Dariuszem Maciołkiem, CMO Banku, rozmawialiśmy więc o instytucji, która chce zmieniać świat, marketingu w trudnej branży i bieganiu. Padły też skomplikowane odpowiedzi na proste pytania, kilka żartów i software (ale tylko raz). 😉

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This episode is 43 minutes long.

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This episode was published on March 25, 2021.

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