14: One of the most talented designers around, Lee Davies talks on Behavioural Science, Signalling and Sheffield

This week we’ve caught The King in the North. Nope, it’s not Jon Snow, but one of Sheffield’s finest, Lee Davies. OK, he may not actually rule the North, but he’s certainly one of the most talented designers and creative directors in any part of Westeros the UK, for that matter.He modestly calls himself ‘a right mess’, but growing up in a cultural backwater in Cheshire didn’t hinder him rising up to design great work for the creative brand communications agency Peter & Paul for 12 years, where clients have included the likes of Channel 4, Unilever and the V&A.He lets us know all the details about his way of working, what makes for an effective creative process as a designer, brand identities, his passion and talent for writing, Behavioural Science, Signalling, Sheffield and a whole lot more.Any budding designers, or anyone who simply wants their company or agency to produce better creative work, should bend their ear hither now./////Instagram Peter & PaulTwitter Peter & PaulTwitter Lee DaviesHow To by Michael Bierut Made To Stick by Chip & Dan Heath Creativity, Inc. by Ed Catmull A Technique for Producing Ideas by James W. Young  The Anatomy of Humbug by Paul Feldwick/////