#14. Re-Engagement Strategies to Stay Competitive in the Transportation App Vertical - Bruno Rodrigues (FREENOW)

In this episode Tommy chats with Bruno Rodrigues, the Regional Digital Marketing Lead at FREENOW, to learn about the European transportation super app’s approach to re-engaging users and measuring the incremental uplift of their campaigns in one of the mobile app industry’s most competitive verticals. Questions Bruno Answered in this Episode:How do you approach engagement and what importance does your business put on engagement as a strategy?How do you develop your audience clusters?How do you communicate with customers to re-engage them with your app?How do you measure incremental uplift? What challenges do you have working with different platforms that have different methodologies for measuring incrementality?Timestamp:2:14 Bruno’s background8:10 Bruno’s approach to engagement 9:45 Developing audience clusters11:38 Re-engagement communication tactics13:30 How FREENOW approaches incrementality19:07 Extensive creative testing is keyMentioned in this Episode:Bruno Romão Rodrigues’s LinkedInFREENOW