14: Spooky Campaign Stories with JR Watkins

Ever see a really cool campaign on social media and wonder how the brand came up with that idea?   We decided to go beyond the campaign and talk to JR Watkins agency of record, Mithun Agency, to find out how they leveraged a great hashtag and told amazing stories with the brands' patriarch.    Listen to Libby Benda as she walks us through steps that are necessary to make a campaign successful.   Andiamo! Key Takeaways Don't skimp on paid media. In order to ensure you are reaching your target audience, understand you must spend some money on ads.  Utilize influencers that have their own built in network of followers. About JR Watkins Take a look at all 6 Chapters from the Unfinished Business Campaign (#GhostMyPost), along with repurposed user-generated content. Instagram: @jr_watkins From humble beginnings in Plainview, Minn., to a multi-national company, one thing has stayed the same: Our commitment to making hard-working products from high-quality natural ingredients. YouTube: The JR Watkins Story Write-up in AdWeek Found Here Follow JR Watkins on Social for your daily dose of recipes, products and more: Instagram Facebook Pinterest Twitter YouTube Watkins Incorporated is a manufacturer of health remedies, baking products, and other household items. The entire catalog includes 400 products. It is based in Winona, Minnesota, United States, and largely relies on an independent sales force of 25,000 people to distribute its products. This sales force sells the products using various methods, including the Internet, person to person, trade shows, party planning, and fund-raising. In order to increase overall awareness for the brand, the company has begun offering a select number of products in national retail outlets. The company was founded by J. R. Watkins in Plainview, Minnesota, who began selling liniment in 1868 door-to-door the southeastern part of the state. The company moved to Winona in 1885 and added a number of products to its lineup. Baking materials including pepper and vanilla extract were added in 1895. J. R. Watkins died in